This article is part of our coverage of the 2012 Net Impact Conference in Baltimore. It originally appeared on Triple Pundit. “What is your true purpose, my friend?” asked Udaiyan Jatar to a panel of entrepreneurs at the Net Impact Conference in Baltimore. He was leading a discussion on Transformational Innovation & Iconic Branding: Scaling Social & Business [...]
How to Design a “Transcendent Brand” for Social Impact
by Erica Schlaikjer on November 14, 2012 in Advertising, Branding & Marketing, Design
The Gamification of Health and Wellness
by Erica Schlaikjer on November 13, 2012 in Design, Game Design, Technology
This article is part of our coverage of the 2012 Net Impact Conference in Baltimore. It originally appeared on Triple Pundit. For some companies, “corporate social responsibility” is an after-thought or marketing tool; for others, it’s core to their business. Humana, a Fortune 100 healthcare company, recently got serious about its commitments and formalized a CSR program in [...]
Mobile Technology Empowers Women, Enables Wealth
by Erica Schlaikjer on November 12, 2012 in Design, Innovation Strategy, Technology
This article is part of our coverage of the 2012 Net Impact Conference in Baltimore. It originally appeared on Triple Pundit. “Across the board, nobody wants to do accounting,” said Shivani Siroya, founder and CEO of inVenture, a global credit scoring company. ”It’s difficult or they’re lazy or they don’t see the purpose.” Her company, currently working in India, is trying [...]
Art, Booze and Media: The Sustainability of Craft Beers
by Erica Schlaikjer on November 8, 2012 in Advertising, Branding & Marketing, Filmmaking, Social Media, Storytelling, Visual Arts
This article is part of our coverage of the 2012 Net Impact Conference in Baltimore. It originally appeared on Triple Pundit. At the Net Impact conference in Baltimore, craft brewmakers discussed how their industry is taking leadership on sustainability and community development, in a panel discussion on Cases and Beer: The Sustainability-Focused, Community-Involved Brewery. One of [...]







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