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The Gamification of Health and Wellness

  This article is part of our coverage of the 2012 Net Impact Conference in Baltimore. It originally appeared on Triple Pundit. For some companies, “corporate social responsibility” is an after-thought or marketing tool; for others, it’s core to their business. Humana, a Fortune 100 healthcare company, recently got serious about its commitments and formalized a CSR program in […]

Games for Girls: Social or Sexist?

  Of all demographics, women over age 30 consistently show more interest in mobile gaming than any others. Of course, there are some companies that specifically target younger users. Crowdstar, the fourth largest social gaming company in the world, focuses on the “younger female demographic,” according to its CEO Peter Relan. One of its latest […]

Games for Change: Play Your Way to Making the World a Better Place

Games for Change: Play Your Way to Making the World a Better Place

  Who knew that fighting global warming could be so fun? Just ask Al Gore, who was announced yesterday as the opening speaker for the 8th Annual Games for Change Festival, a three-day event dedicated to exploring the potential of games for social impact. “Vice President Gore is a significant global advocate who has effectively used […]

What is “Social Benefit Storytelling?”

Tim Kring, the creator of the hit television series “Heroes,” has created a new creative genre called “social benefit storytelling,” which he defines as an “interactive story, that empowers its audience to take real-life action and create positive change in the world.” His pilot project is the U.K.-based Conspiracy for Good (CFG), a combination of alternative […]